An audio podcast is a series of digital media files that are released episodically and often downloaded through web sites and via media distribution outlets such as iTunes .

The mode of delivery differentiates podcasting from other means of accessing media files over the Internet, such as direct download, or streamed webcasting.

A list of all the audio or video files currently associated with a given series is maintained centrally on the distributor’s server as a web feed, and the listener or viewer employs special client application software known as a podcatcher that can access this web feed, check it for updates, and download any new files in the series. This process can be automated so that new files are downloaded automatically. Files are stored locally on the user’s computer or other device ready for offline use, giving simple and convenient access to there content. The most commonly used audio file format is MP3.

Podcasting is a great way to get your business known, it can be attached to your digital news letter allowing many different angles to reach your audience, or be downloadable from your website to talk about anything you would like you audience to know about.

An example of a podcast recorded at Blackfrog Studios Ltd can be found by following the link:

IAPWA Podcast

This podcast was recorded for IAPWA (International Aid for the Protection and Welfare of Animals), It was recorded to provide a brief introduction to their work and to highlight there aims and what they are doing to achieve them.

Many companies use podcasts to pass information to there listeners. Podcasts are available on iTunes and/or from your website. They are free to upload to iTunes and free for your clients to download.

Your podcast could talk about things your company has been doing for your customers, special offers, or just to give prospective clients a clear understanding, on a more personal level than a sheet of paper, of what your company can offer them.

A member of your staff can be the voice on the podcast, or if you would prefer, BlackFrog Studios can provide a professional voice over artist. Many podcasts will include music clips, there are many places in which you can find royalty free music to spice up your podcast, some are free and some will have a small download charge. BlackFrog Studios can assist you in finding the right music for your podcast if you would like us to.

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